What can be Registered as a Trademark?

Name

A name which can either personal in nature or can be the surname of the applicant e.g, the name Dhirubhai Ambani can be trademarked.

Word

A word that is not being directly descriptive of the character or quality of the goods/service. For eg, Google is a word that has been trademarked.

Numbers

Alphanumeric or Letters or numerals or any combination thereof. For example 555 brands, AJ1247PU, etc.

Images

Image, symbol, monograms, 3-dimensional shapes, letters, specific logo for your brand or product or service etc. For example the tick in the Nike logo.

Sound

Any sound which represented by musical notes can be trademarked. It must be distinctive. The first sound mark registered was Yahoo!’s yodel.

Packaging

The packaging of a product can be trademarked under the Trademark Act. The label or packaging of the Dairy Milk is a registered trademark.